Oviedo: from a search bar nobody used to generating 41% of total revenue
A hardware e-commerce in Chile that turned its broken, abandoned search bar into the store's primary revenue engine — with zero manual rules.
41%
Of total revenue from search
3.4×
Higher conversion than non-search
+235%
Revenue per search session
61×
More users adopting search
40.5%
of revenue from a channel that did not exist before SearchMind
The problem: a search bar so bad nobody used it
Oviedo operates in Chile with thousands of SKUs across hardware, tools, construction materials, and electrical supplies. Only 0.28% of sessions used search. Customers preferred browsing categories rather than trusting the search bar — a clear signal the engine didn't work.
Technical searches returned irrelevant or empty results, and there was no data on what customers were searching for. The result: the highest-intent channel was essentially dead.
An engine that understands hardware's technical language
Technical specification search
'3/8 inch galvanized wood screw' works even when the product description uses different terminology.
Automatic industry synonyms
'Pipe', 'tube', 'piping', and 'conduit' are the same thing. The engine knows this without manual configuration.
Typo correction for technical terms
Common misspellings of tool and material names are resolved automatically.
Results by stock & popularity
Available and best-selling products surface first.
Deployed in days, not months. Native integration with WooCommerce.
From nearly zero to 41% of total revenue
GA4 data comparing the period before and after SearchMind (through April 2026).
61× more search adoption
Search usage went from 0.28% to 17% of sessions. SearchMind didn't just improve results — it restored user trust in the search bar.
41% of total revenue generated from search
The search channel went from irrelevant to generating nearly half of all site sales. It's now the most productive channel in the entire store.
3.4× higher conversion than non-search
Users who search convert 3.4× more than those who browse without searching.
+235% revenue per search session
Each search session generates more than triple the revenue of a non-search session. The search bar doesn't just close sales — it increases the value of every visit.
Is your search bar driving sales or driving customers away?
Book a 20-minute demo. We analyze your catalog and show you which searches are returning zero results today.
No commitment. No credit card. Live in days.