Iluminica: semantic search tripled conversion and AOV
A lighting e-commerce where SearchMind turned the search channel into the highest-quality channel on the entire site — no manual configuration needed.
+174%
Conversion rate from search
~5×
Higher conversion than non-search
+147%
View-to-purchase improvement
+136%
AOV from search
The problem: a technical catalog the search bar couldn't understand
Iluminica sells luminaires, electrical fixtures, and home décor products — a catalog where customers search very specifically: lamp type, wattage, color temperature, mounting type, decorative style.
Searches like "warm LED recessed lamp for living room" didn't return the right products even though they existed in the catalog. The search channel generated just 1.4% of total revenue — a clear signal customers didn't trust the results.
Semantic understanding of lighting vocabulary
Technical attributes as natural filters
Color temperature (warm, neutral, cool), socket type (E27, GU10, MR16), wattage are understood as search dimensions.
Decorative vocabulary
'Nordic style', 'industrial', 'vintage', or 'minimalist' connect with catalog descriptions even when they're not exact matches.
Intent-based reranking
Products that best match the full search query appear first.
Zero empty results
Searches that previously returned nothing now suggest relevant alternatives.
Deployed in days, not months. Native integration with Fenicio.
A dormant channel that became the highest-quality one
GA4 compares the period without SearchMind vs with SearchMind. The strongest signal: conversion from non-search sessions didn't change, confirming the impact is attributable exclusively to the search engine.
+174% in search conversion rate
Search channel conversion nearly tripled. Non-search user CR didn't change between periods (0.41% → 0.39%). If the improvement were just seasonality, the entire site would have grown. Only the search channel grew — confirming the impact is directly attributable to SearchMind.
~5× higher conversion than non-search sessions
Users who search convert ~5× more than those who browse without searching. Purchase intent is captured at the exact right moment.
+147% in view-to-purchase conversion
The improvement isn't just in clicks: users who reach a product from search complete the purchase far more often. The bottom of the funnel improved dramatically.
+136% in AOV from search
Customers who find exactly what they're looking for don't just buy more — they buy better. Average order value grew significantly.
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